Nexus Studio

Where brands and readers cross paths.

Nexus Studio is a Mumbai-based native advertising and performance media partner for brands growing across borders.

We place your message inside the content people already read, on premium websites across Latin America, Europe and Asia-Pacific. Every campaign is built country by country, in the reader's own language, then scaled on data, not assumptions.

Book a discovery call
      A starting plan for

      Plan this pilot
      Language and creative
      Where your ads appear
      Formats
      Goal and buying model

      This is a suggested starting point. We confirm the final markets, formats and budget split with you in discovery.

      Meet readers where they already are.

      Nexus Studio specializes in media buying and native advertising across content websites in multiple markets. We help brands reach audiences in regions that are hard to access through traditional advertising, with ads that sit naturally inside the content people already read.

      We combine broad publisher access with hands-on campaign management. The difference is that every campaign is built country by country, around specific audiences, languages and content environments.

      9+Focus markets across three continents
      6Native and display ad formats
      3Flexible buying models: CPC, CPM and flat fee

      Four ways we grow your reach abroad.

      Native advertising and media buying, planned and managed by one dedicated team.

      Native advertising

      In-feed and recommendation placements that match the look and feel of the host site, so your message reads as part of the page.

      Performance media buying

      Planning, buying and optimization against your KPIs: clicks, leads, signups or installs.

      International market entry

      Country-level campaigns with local-language creative and culturally relevant content.

      User acquisition at scale

      Start focused, learn fast, then scale spend into the markets and placements that convert.

      Ad formats built to blend in and stand out.

      Every format runs inside editorial environments on content websites, so your message reaches people when they are engaged, curious and reading, not scrolling past banners.

      Native feed ads

      Sponsored units placed within article lists and homepage feeds, styled like the surrounding editorial content.

      Awareness, traffic

      Content recommendation widgets

      "Recommended for you" grids below and alongside articles, the classic content discovery format.

      Scale, performance

      Advertorials and sponsored articles

      Long-form, localized stories that explain your product and warm up audiences before they reach your site.

      Education, consideration

      Native video

      In-content and outstream video that plays within the article, reaching attentive readers.

      Awareness, engagement

      Display and rich media

      Standard IAB and high-impact placements on the same publisher network, for broader reach and retargeting.

      Reach, retargeting

      Mobile and app user acquisition

      Mobile-first native placements optimized toward installs, registrations and in-app events.

      Installs, signups

      300M impressions for two leading language apps.

      How native placements across our top content partners in Latin America and Europe delivered reach at scale and engaged clicks for Duolingo and Babbel.

      300MCombined impressions
      2%Top click-through rate
      30%Cost saved for Duolingo

      Duolingo

      200M

      impressions across LATAM and EU

      1%Click-through rate
      ~2MClicks
      30%Cost saved through optimization
      The challenge

      Reach new learners at scale beyond Duolingo's usual channels, across Latin America and Europe, on quality content and at an efficient cost.

      What we did

      Ran native in-feed, recommendation and mobile placements across our top content partners in LATAM and EU markets, in each reader's language, then moved budget toward the best-performing partners.

      Strong performance led Duolingo to keep the campaign running.

      Babbel

      100M

      impressions with engaged readers

      2%Click-through rate
      ~2MClicks
      The challenge

      Introduce Babbel's language courses to new audiences across LATAM and EU markets, reaching people already interested in travel, careers and culture.

      What we did

      Placed native ads across our top content partners in LATAM and the EU, matched to relevant content, and optimized toward the sites and creatives that drove the strongest engagement.

      Both campaigns ran in native in-feed, recommendation and mobile formats, in each reader's language, across news, entertainment, education and careers, lifestyle, travel, technology, sports and culture. Click totals are calculated from impressions at the stated click-through rate.

      Local reach in markets that are hard to access.

      We build campaigns around specific countries, languages and content environments, so a campaign in São Paulo looks and reads nothing like one in Madrid or Mumbai.

      Latin America

      Spanish, Portuguese

      • BrazilPortuguese. The region's largest digital audience.
      • MexicoSpanish. A fast-growing, mobile-first market.
      • ArgentinaSpanish. Highly engaged news and finance readers.
      • Colombia and ChileOn requestSpanish.

      Europe

      English, Spanish, Portuguese, French

      • SpainSpanish. Strong lifestyle and news inventory.
      • PortugalPortuguese. An efficient entry market.
      • FranceFrench. Premium editorial environments.
      • United KingdomEnglish. High-intent, high-value audiences.

      Asia-Pacific

      English, Hindi, Japanese

      • IndiaEnglish and regional languages. Scale on mobile.
      • JapanJapanese. Quality-focused content audiences.
      • Southeast AsiaOn requestSelected markets.

      Additional markets are scoped per campaign brief.

      Local-language creative

      Headlines and copy adapted per market, not just translated.

      Country-level budgets

      Each market planned, paced and reported on its own.

      Multi-market rollouts

      Launch one market or several in parallel, from one plan.

      Start focused. Learn fast. Scale on data.

      We don't ask brands to commit to every market at once. We begin with a focused campaign in selected markets, evaluate the response, and grow from what the data shows.

      1. Discovery

        Goals, KPIs, target audiences and priority markets.

      2. Market plan

        Country selection, inventory, formats and budget split.

      3. Localize

        Native creative and landing pages adapted per language.

      4. Launch

        Tracking in place, campaigns live, daily monitoring.

      5. Optimize and scale

        Shift budget to what works and expand to new markets.

      Phase 1

      Pilot

      Focused test

      2 to 3 selected markets, a handful of native formats and creative variants to establish benchmarks.

      Phase 2

      Optimize

      Find what converts

      Refine publishers, placements, creative and bids toward your target cost per result.

      Phase 3

      Scale

      Grow with confidence

      Increase spend in proven markets and roll the playbook out to new countries.

      The right reader, in the right market, at the right moment.

      Layer targeting to match your audience, then let performance data decide where budget goes next. Every campaign is actively managed, never set and forgotten.

      Targeting

      Geo and language

      Country, region and city targeting with language-matched creative.

      Device and OS

      Mobile, desktop and tablet; iOS and Android; connection type.

      Contextual

      Content categories and keywords that signal real interest.

      Audience and retargeting

      Interest segments, site visitors and lookalike audiences.

      Every campaign runs on one loop: test, measure, refine, scale.

      Quality and transparency

      • Site-level allowlists and blocklists per campaign
      • Contextual and keyword exclusions for brand safety
      • Invalid traffic and fraud filtering on supply
      • Placement-level reporting that shows where ads ran
      • Creative review for local compliance and tone

      Tracking and reporting

      • Conversion pixel and server-to-server postbacks
      • Works with your analytics and mobile measurement partner
      • UTM-tagged traffic for clean attribution
      • Regular reports by market, placement and creative

      A partner, not just a platform.

      Hard-to-reach markets

      Access to content audiences in regions that traditional channels underserve.

      Country-by-country strategy

      Campaigns shaped around local language, culture and content habits.

      Managed service

      A dedicated team plans, launches and optimizes for you.

      Low-risk start

      Pilot in selected markets before committing larger budgets.

      Transparent reporting

      Clear visibility into markets, placements and results.

      Flexible buying models

      CPC

      Pay per click. Ideal for traffic and testing.

      CPM

      Pay per thousand impressions. Built for reach.

      Flat fee

      Fixed-fee sponsorships and advertorials.

      Let's plan your first international campaign.

      Share your goals and priority markets. We'll come back with a proposed market mix, available inventory, audience reach and a pilot campaign approach.

      Book a discovery call

      Email us your goals and priority markets, and we'll reply with a pilot approach.

      Email your brief

      Ask about a market

      Not sure where to start? Tell us your industry and the markets you are weighing, and we'll suggest a market mix.

      Ask a question